Some of the Google Adwords advertisers discuss with me why it is hard to get 10 out of 10 quality score. Actually, there is no secret. If you follow my steps, I make sure that your quality score will be 7 or more.
1. Create your keyword list. Then you go to Google Keyword Tool and select “Website content”. Compare your keyword list with Google keyword tool. If you notice that the keywords in your list do not display in Google keyword tool, you can edit your landing page content or delete them.
2. If your page has used Google Analytic, copy and paste all keywords into Google Adwords. These keywords can also affect the overall our your keywords quality.
3. Some people mention that the title tag, description tag,
,
must include the keywords that you bid. In my opinion, it is not the mainly factor to affect quality score. Instead, the campaign title and description are more important. Please try to include the keywords in your ads. I recommend you at least set 10 ads in your campaign.
4. After you have added the keyword list, please pause all keywords with quality score lower than 4. the low quality score campaign will affect higher one. In addition, some higher quality score keywords (like quality score 7,8) have the chance to grow up to 10/10 depend on the performance.
Some blackhat tips:
If you want to get the instant result to get more keywords with 10/10 quality score. You can advertise using another good ranking site. For example, you want to promote your car dealer site. You google to find out which website has the good ranking. Of course, you will see cars.com which in the first/second position in Google. Then Google must give the highest score for most keywords. Keep the campaign to run for 1 – 5 days (Make sure to keep your minimum budget to $1 daily). Finally, you change the URL to your own one.
Here is the quality score with one of my Google Adwords campaigns:
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